I teamed up with Design Creative Director Brian Drucker on a fun project for Virgin Voyages, working alongside director Dave Meyers, Radical Media, and VMLY&R to bring “JenAI” to life, an AI spin on Jennifer Lopez. The spot opens with JLo lounging on a cruise ship, inviting everyone to join in as Virgin’s Chief Celebration Officer. But then she starts to glitch, and it’s revealed she’s actually an AI avatar being controlled by a group of Virgin Voyages employees behind the scenes. Brian led the charge on the lab screen content, building a 3D wireframe that tracked JLo and her environment, while I helped shape the look, transitions, and overall pacing of the piece. One of our key moments was the transition from the cruise world into the lab. We kept the design clean and understated to support the reveal without overshadowing the humor and performances. JLo’s scenes were shot on a real Virgin Voyages ship in Miami, and the lab scenes were filmed later in L.A. With her footage already locked, the lab actors could mimic her performance, which made the whole AI illusion land even better. It was a great concept and an even better team, and yes, turning JLo into an AI was just as fun and surreal as it sounds.