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Client: Virgin Voyages


Director: Dave Meyers
Agency: VMLY&R
Production: Radical Media
VFX: Framestore NY
Telecine: Company 3

Head of Production: Veronica Ware
Executive Producer: Nick Fraser
Senior Producers: Sue McNamara, Susan Harris
VFX Creative Director: Vicky Osborn
Design Creative Director: Brian Drucker
Compositing Supervisor & Lead: Kane Herd
2D Compositing: Joseph Yoon, Joseph Taylor, Alex Ling, Gil Milstein, Em Hackley, Jess Kim, Yilin Lai, Ryan Ninko
Flame Beauty: Ariana Kolitsopoulos, Tony Rivas, David Forcada, Theuns Van Rensburg
Flame Finishing: Zimei Song, Keno Naidoo
Matte Painters: Leslie Clark
CG: Jessica Soderstrom, Sean Curran, Leslie Clark, Youran Liu, Sean Dollins, Jass Tsai, Jeremy Livingston
Layout Supervisor: Sean Dollins 
Designers: Ryan DeCarlo, Kevin Sanchez, Crystal Samuel, 
On Set VFX Supervisors: James Rogers, JR Hawkins
Framestore VFX: John DiMare, Eugen Bekafigo
Production: Radical Media
Director: Dave Meyers
Producer: Colin Moran
Agency: VMLY&R
Producer: Christine Howley
Creative Director: Ryan McEnus
Telecine: Company 3
Grade Producer: Blake Rice
Colorist: Tim Masick
Editorial: Cabin Edit
Editor: Chan Hatcher


Working with longtime JLo collaborator director Dave Meyers, Radical Media and VMLY&R, we were tasked with bringing to life “JenAI” from the block. The cheeky spot opens with a lounging Lopez, who as the chief celebration officer, entices viewers to come set sail on a Virgin Voyages cruise ship. As she begins to glitch it's revealed Jen's actually an AI avatar, puppeteered by a group of Virgin Voyages employees. Our teams, led by VFX creative director Vicky Osborn and design creative director Brian Drucker, were responsible for building the Jen AI lab screen content, creating the 3D wire frame model that tracks Lopez and her environment and associated compositing and transitions. It was crucial for our VFX and design teams to clearly execute the initial transition to the lab where it is revealed that the Virgin staffers are secretly the ones behind the Jennifer Lopez we see on screen. Taking a less-is-more approach, the team aimed to subtly craft the design elements to avoid overshadowing the actors performances. The first shoot day took place in Miami, where JLo shot her scenes on an actual Virgin Voyages cruise ship, while the lab scenes were shot in Los Angeles, where creative director & VFX supervisor James Rogers was onset, collaborating with director Dave Meyers. Filming the lab scenes after Lopez filmed her portion allowed the actors to mimic her performance, emphasising the comedic aspects of the spot and the overall believability.


:30 SPOT




In the process of crafting these UI elements, I encountered a challenge arising from the constrained screen space within the scene. Initially, my designs were excessively detailed, leading me to simplify the level of intricacy to ensure they didn't appear cluttered in the background.

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