A Pitch Story
Client: VeVe
Role: Creative Direction, 2D/3D Motion Design, Production and Edit - Spec
Approach
This one's about range under a clock. A real pitch for VeVe, built solo in one week: I concepted it, modeled and animated it, cut it, and pushed it across every surface a drop could live on, DOOH, social, mobile, and AR. One idea, every screen, every decision from story to final frame mine.
:15 Spot
Project Overview
One goal: make something that felt true to Daredevil, one of Marvel's most iconic characters, not just looked like him.
So I started from a pre-made 3D model instead of building from scratch. I model when a shot needs it; here, the week belonged to what counts, story, editing, tone.
This wasn't about making it look good. It was about making it feel right.
The Problem and Challenge
NFT drops sell on nostalgia, the pull of owning something that meant something to you. But most skip the story entirely. They sell the asset, not the character.
That was the opening: build hype through storytelling, and raise the production bar doing it.
Solution
Treat the drop like a premiere, not a product listing.
I leaned into what defines Daredevil on the page: bold acrobatic poses, the deep red palette, a gritty city in cool grays and blues, shot from low angles to read larger than life.
Every choice traced back to one question, is this true to who he is?
Goal
His cover art almost always catches him mid-air, leaping between New York rooftops, camera looking up.
That motion and that perspective became the spine of the whole piece.
CONCEPT AND STORY
Story comes first on everything I make. Here it stayed simple: true to the character, bold entrance.
I locked the camera angles to echo the classic covers, then cut the story together, editing with one eye on how it would repurpose for social and out-of-home.
Electric color to make it pop. Clean, linear kinetic type to keep it sharp. Backgrounds generated in Midjourney and Runway, then composited into the scene for a seamless finish.
AI EXPLORATION
Built for two screens at once, the scale of DOOH and the intimacy of mobile. For out-of-home I pushed bold, high-contrast frames that land in a half-second from across a station.
SNAP FILTER IDEA
The pitch didn't stop at media. The AR extension: a Snap filter that drops you inside Daredevil's senses, the world as he navigates it, blind, through sound, motion, and space. A stylized, interactive POV, designed to turn a purchase into an experience.
One concept across DOOH, social, mobile, and AR. The campaign was the entrance; the filter is where it scales.
