Client: Passion Project
Role: Creative Direction, 2D/3D Motion Design, Production and Edit
A few weeks back, I learned about VeVe and wanted to do a pro bono concept short in less than a few weeks. Solo. This is how I did it...
:15 Spot
PROJECT OVERVIEW
The first step was setting a clear goal, I wanted to make something that felt true to the brand and really captured the essence of Daredevil, one of Marvel’s most iconic characters.
I chose Daredevil partly because I was on a tight timeline, about a week. So instead of starting from scratch, I used a pre-made 3D model. I can model when needed, but this lets me focus on what I care about most: story, editing, and the overall vibe. It saved time without cutting corners on quality.
Lately, I’ve been leading small, fast-moving teams and fine-tuning how we work. That’s helped me build smarter workflows and leave more room for the creative and editorial side of things.
This project wasn’t just about making it look good, it was about making it feel right.
THE PROBLEM AND CHALLENGE
A lot of collectors are driven by nostalgia and personal memories. Everyone has their own reasons, but the excitement of owning something special is pretty universal, so why not tap into that?
Early on, I noticed most NFT drops were missing character-driven stories. There was a real opportunity to build more hype by focusing on storytelling. The challenge was finding a way to bring characters to life while also leveling up the overall production quality.
SOLUTION
Every NFT drop should feel like a big deal, like it’s getting the red carpet treatment.
With Daredevil, I focused on what really defines him visually: bold, acrobatic poses, that deep red palette, and gritty city backdrops in cool greys and blues. He’s often shot from low angles, giving him that larger-than-life vibe.
Those little details helped guide the look and feel, making sure it stayed true to who Daredevil is.
GOAL
I wanted to build a creative vision that really captured Daredevil’s vibe. A lot of his cover art shows him mid-air, leaping off New York rooftops, with the camera looking up at him.
That sense of motion and bold perspective became the core of what I ran with.
CONCEPT AND STORY
Story and concept are always at the heart of any piece I work on. For this one, I kept the story simple, stay true to the character/brand’s voice and style, and make a bold, memorable entrance.
Once I had all the camera angles that echoed the classic cover art, I threw on my editorial hat and started stitching the story together. While editing, I kept in mind how the piece could be repurposed for social and out-of-home placements.
For the composition, I went with bold, rich, electric colors to really make the visuals pop. The type animation followed a clean, linear kinetic style to keep things sharp and punchy. For the backgrounds, I used Midjourney and Runway to generate the look I wanted, then composited everything into the scene for a seamless finish.
AI EXPLORATION
I built this with both big screens and small screens in mind. For DOOH. I focused on bold, eye-catching visuals that could grab attention without sound. Then I adapted everything for social platforms like Instagram, TikTok, and YouTube. That meant reworking the pacing, framing, and overall feel to make sure it hit just right on a phone screen. Whether it was running on a massive display in the city or showing up in someone’s feed, I made sure the content felt sharp, clean, and on-brand wherever it lived.
SNAP FILTER
I came up with the idea to make a Snap filter that lets you see the world through Daredevil’s eyes, literally stepping into his point of view.
Since Daredevil’s blind and uses his heightened senses to navigate, the concept was to turn sound, motion, and spatial awareness into a cool, stylized visual experience.
It was a fun challenge figuring out how to bring that sensory world to life in a way that felt interactive and immersive. I wish I could have brought this to life. I think it would have been cool.
