I helped shape a 3D animated spot for Ulta Beauty, bringing a strong editorial and conceptual lens to the process. With a fast-moving timeline, I explored a range of design directions and motion ideas to lock in the right visual language. Every shot was crafted with intention, not just to look good, but to support the story. Using Cinema 4D, I made sure each product moment felt polished, elevated, and on-brand. I didn’t have the final say on the edit (haha), but honestly, for the pace we were moving at, I think it turned out really well. The team at Taylor James was/is incredibly talented and collaborative, and it was a pleasure being part of the process with them.