PROJECT: SNAP X REDBULL
Executive Producer: Kyle Thompson
Executive Creative Director: Resh Sidhu
Creative Director: Ryan DeCarlo
Producer: Ashlee Buss
Editor: Ryan DeCarlo
3D Artists: Eric Ramin, Ryan DeCarlo
Motion Design: Ben Pacocha
Assistant Producer: Brooke Partian
Audio: Resh Sidhu
REDBULL F1 AR
Red Bull, the energy drink brand, captivated a wide audience by sponsoring Snapchat filters dedicated to the annual Formula 1 event. The theme focused on presenting a subtly dark reveal of the car within a garage, serving as a teaser for the upcoming race car reveal and its accompanying Snapchat filters. Launched on the photo-sharing platform, these interactive filters aimed to inspire users to express and share their excitement for the Formula 1 event.
The team invested considerable time testing and creating playblasts for various camera angles in the edit. We discovered stunning angles that effectively highlighted the beautiful curves and design of the Red Bull Formula 1 race car, but faced constraints on time. As the videos needed to be significantly shorter for Snapchat, we had to trim them down substantially. I'm eager to transform this into a "Director's Cut" edition for an enhanced and extended version.