Riot Games and the Valorant NA team tapped us to take their Game Changers event to the next level. This time, the spotlight was on a select group of elite North American pros. Our goal? Draw a deeper line between these powerhouse players and their in-game Agents, blending skill, identity, and style into one cinematic world. The creative direction leaned into a high-gloss, high-impact vibe, think diamonds-are-a-girl ’s-best-friend, reimagined for 2022 with serious firepower and unapologetic swagger. These women are the real deal, and this campaign hits as hard as they do.