Imaginary Forces brought me on board to contribute to the conceptualization, editing, and design of several ideas - a task I thoroughly enjoy! The client had a request for a substantial amount of information to be conveyed within the 15 and 6-second spots, presenting the challenge of merging multiple details in a minimal and simplistic style. We underwent numerous edits and tweaks to strike the right balance. Kathy Lang and Tim Williams, who spearheaded the team with their ideology, allowed for a lot of creative exploration. Maintaining organized files throughout the process posed a significant challenge towards the end of the project. While many prefer to lean towards Nuke competitors, I am not one of them; I find After Effects to be just as valuable for projects like this.