Imaginary Forces brought me on to help concept, design, and edit several ideas for this campaign, right in my wheelhouse. The challenge? The client needed to pack a lot of information into ultra-short :15 and 6-second spots. That meant finding clever ways to simplify without losing clarity or impact. We went through plenty of rounds, refining the timing, visuals, and structure until it all clicked. Kathy Lang and Tim Williams led the team who made the process genuinely enjoyable and creatively rewarding. Staying organized toward the end was a beast (lots of moving parts), but solid file structure kept things on track. While some lean toward Nuke for this kind of work, I stuck with After Effects. it's still a powerhouse for fast, design-driven storytelling like this.