Each year, Omnicom Media Group releases a sizzle reel to highlight key moments and wins. As Creative Director on the project, I saw an opportunity to tie in a deeper visual metaphor, using 3D caustics to explore the theme of reflection. At the time, caustics were being heavily explored in the VFX world, and I wanted to play with that look in a meaningful direction and within schedule. By integrating color-bending light reflections and refractions, I created a visual language that mirrored OMG’s process of looking back on the year. From early concept through final edit, I was hands-on across the board, developing the 3D in Cinema 4D, shaping the story arc in the edit, and ensuring every frame felt intentional, modern, and reflective. Literally and thematically.