Client: Omnicom Media Group
Role: Creative Director
Credits:
Creative Director: Ryan DeCarlo
Editing: Ryan DeCarlo, Christian Conyers
Motion Design: David Szmit
Sound FX: Christian Conyers
Omnicom Media Group prepared a major pitch for Unilever, and the internal creative team was tapped to support several key design and storytelling initiatives. I was brought in to help craft an editorial piece designed to build energy and anticipation leading into the big presentation. The goal was to set the tone quickly, clearly, and with just the right pacing. From shaping the narrative flow to refining visual timing, this was a great opportunity to apply my editorial instincts to a high-stakes, strategic moment.
This piece was an exercise in rhythm and tone. My goal was to cut a high-energy edit synced to classical music, using only stock footage available through our subscription. It was all about finding the right pacing and emotional arc within the constraints. While I would’ve loved to bring in a dedicated sound design team to push it even further, the final cut struck the right chord, and the team was happy with where it landed. A great example of making the most out of limited resources through sharp editorial choices.
