I was brought on to help build out a "mini" motion system for Meta’s Family Tools campaign, launched to help parents and guardians better understand Instagram’s safety features like Daily Time Limit and Default Private Accounts. With content going out across a ton of platforms, social, digital, OOH, and connected TV. I created a clean, flexible system in After Effects that could easily adapt to different formats and screen sizes. The goal was to keep the design consistent, scalable, and easy to update for each market. A big part of the challenge was staying efficient while managing multiple social ratios and last-minute tweaks. My motion templates helped keep the process smooth and on-brand, no matter the output. It was great to collaborate with some incredible teammates to bring it to life. Big shoutout to Tim Williams.