Client: Hyundai
Role: Lead 2D Motion Design
I teamed up with the amazing Lindsay Sullivan to deliver a big batch of motion assets for the Hyundai and Genesis Expo. There were a ton of screen sizes to design for and some displays needed up to 40 different versions of copy, which meant 40 separate renders each. To keep things manageable, I started with the logo reveals and got those approved first. Once we locked in the style, I focused on making sure the animations worked smoothly across every format. With so many moving parts, staying organized was key. I built reusable templates and set up a clean file system to keep everything running efficiently. By the final stretch, everything was rendered and delivered on time, no last-minute chaos. This project was less about creative play and more about building a smooth, reliable workflow, which really paid off in the final hours.


Multiple screen formats.

