PROJECT: GUILTY AS CHARGED
Client: Dodge
Agency: Sheet Metal Arts; Mark Wenneker, Rob Buchner, Kathryn Riccio
Production company: Chapeau Studios
Executive Producer: Ben Looram
ECD: Lauren Mayer-Beug
Creative Director: Ryan DeCarlo
Producers: Therese Mayer, Collin Sweeney, Alex Kim, Robert Curreri, Armani Cobbs
Compositors: Mark Youngren, Ryan DeCarlo
Lead Flame Artist: Mark Youngren
Flame Artists: Shane Zinkhon, Chris Payne, Erik Borzi, Kevin McDonald, Randy McEntee
3D Leads: Mike Townshend, Blake Newton, Ryan DeCarlo
3D Artists: Adam Van Vleet, Garrett Knisley, Andrew Hoeveler.
Designers: Ryan DeCarlo, Adam Van Vleet
Colorist: Robert Curreri, Matthew Schwab
Associate Art Director: Sarahjane Pattwell
Editorial: The Den
Editors: Nate Cali, Joshua Butt
Managing Director: Vic Palumbo
Executive Director: Jennifer Mersis
Producer: Kelly Noecker
DODGE
Dodge, the American performance car division of Stellantis, is fully embracing an all-electric future and has unveiled a new concept car that faithfully captures the classic look and sound of its iconic muscle car models. Premiering at Speed Week 2022, Dodge showcased the Charger Daytona SRT EV concept—a state-of-the-art muscle car meticulously crafted for top-tier performance.
SPOT 1: GUILTY AS CHARGED :60
SPOT 2: PERFORMANCE MADE US :60
SPOT 3: TROUBLE'S BREWING :60
Explorations
This project involved numerous intricate components, and I had the privilege of serving as the Creative Director. Following my full-time position as Creative Director at Omnicom Media Group, Ben Looram and Lauren Mayer-Beug presented me with a fantastic opportunity to take on this project. Without hesitation, I accepted, and I am forever grateful to them. Despite facing several obstacles that could have bottlenecked the process, we successfully navigated through them. Excellent work, team!
References
ANIMATIC: GUILTY AS CHARGED
Color Grade Alts
