A Brand Story
Client: Omnicom Media Group
Role: Creative Director, 2D/3D Motion Design, Edit
Credits:
Editor: Ryan DeCarlo, Christian Conyer
2D/3D Motion Design: Ryan DeCarlo, David Szmit
Audio: Christian Conyer
Audio: Box of Toys
Background
The Content Collective was an Omnicom Media Group subsidiary. In 2021, they rebranded with a new logo, new positioning, and needed the unveiling: a full 3D intro for the sizzle reel, plus a motion template to carry the brand across every presentation, sizzle, and piece of online content after it. Here's the catch: an agency that sells content can't ship a soft self-promo. The rebrand piece is the credentials.
Problem
The old logo was bulky gears. The new brand was fluid and modern. So the intro couldn't just show the new mark, it had to play the transformation. Mechanical becomes fluid. And internal projects get internal budgets.
Challenge
The concept demanded fluid simulation — the kind of work you'd normally hire a Houdini artist for. The budget said no. Then, near the end of production, the logo changed. The whole project ran remote, on a deadline tied to a live reveal.
It had to look like a studio with ten times the headcount made it.
Full Intro
:12 Cutdown
Full Sizzle Reel
Approach
The concept plays out scene by scene. The spheres that form the new mark are TCC's clients, an agency built from the brands it serves. The gears do double duty: they're the engine of how TCC works, and a nod to the old logo being left behind. Then the final scene detonates into the reveal. One unified, modern mark, the look everything would carry from then on.
Pulling it off came down to one call: tool strategy over headcount. We couldn't afford a Houdini artist, so I found the look inside the pipeline we had. X-Particles had just shipped FluidFX, which brings fluid behavior into Cinema 4D. That decision kept the concept alive on the budget. It's the same instinct I run my pipeline on today, now with AI in the toolchain, find the leverage that gets premium output without premium headcount.
From there, I directed a lean remote team and owned the build end-to-end. Animatic in Premiere. Simulation and rendering in C4D/Redshift. Compositing in After Effects. Color in DaVinci. When the logo changed late, the structure absorbed it, swap, re-render, ship. The final deliverable wasn't a video. It was a system: one hero intro, one template TCC could run everything on.
Results
The template stuck. Years later, TCC was still opening presentations, sizzles, and online content with it, which is the result I actually care about. A rebrand piece that gets retired in six months didn't work.
The awards came too: 11 of them, including five Platinums (Viddy, Hermes Creative, AVA Digital, MarCom, DotComm) and Golds from Vega, NYX, and MarCom.
But the thing I'm proudest of is simpler. A lean team, a tight budget, and a system that just kept working.