Studio: Imaginary Forces
Role: 2D Motion Design
For the Apple x Bad Bunny campaign with Imaginary Forces, I focused on 2D motion design that could scale from giant DOOH screens in Times Square to small, loopable posts on Apple Music’s Instagram. I built subtle variations into each animation to keep them feeling fresh across formats, while staying clean and on-brand. It was a sincere pleasure working with Karen Fong, her creative direction brought out the best in the work.
The Apple Music x Bad Bunny DOOH pieces we created for Times Square ended up getting pulled last minute because of the ongoing conflict between Palestine and Israel. Everything was designed, animated, and ready to go, but in the end, they decided not to run them. The bold red visuals just felt too intense for the moment, and they didn’t want Times Square to feel overwhelmed by that tone. Unfortunate timing, but totally understandable.