Ryan DeCarlo is a hands-on Creative Director. Designer. And an avid vacuumer.
Demo Reel 2022 (the 10th reel) showcases Ry’s Creative Director and Designer credentials. On his first nine Demo Reels, Ryan DeCarlo established himself as a skilled motion graphic artist, who could hold his own in the freelance circuit, often hired alongside industry-leading creative directors, artists, and production studios. Rather than defend his experience editing a montage of corporate commercials, theatrical/broadcast work, and typical trends, he edits together a reel that echoes more as digital fine art—revealing a fragment of personal styles, imagination, and craftsmanship. That unknowingly has influenced other creative directors, artists, and studios. This new reel and website are teasers of what’s to come from this new Creative Director. Enjoy!
This section is still being worked on. If you are returning, please refresh your browser and give it a few seconds to fully load.
Snapchat | World Cup
After more than a century of making trouble, Dodge craft's muscle cars with massive doses of attitude. Built for top performance — from power off the line to handling in the corners — every Dodge vehicle delivers an impressive combination of power, technology, capability, and efficiency. I was approached by Chapeau Studios (shout-out to them) to lead the creative team on this ultra-tight schedule.
Collaborators Client: Stellantis Agency: Sheet Metal Arts Editorial: The Den Creative Studio: Chapeau VFX Supervisor: Ben Looram ECD: Lauren Mayer-Beug CD: Ryan DeCarlo
Nike Air Max 97
The Content Collective was in need of a fresh look. Once we refined their brand and logo, we developed a motion graphic template and a full 3D intro. The goal was to reveal their rebrand in TCC's 2021 Sizzle Reel. Concept: The small spheres that form their logo represent each of their clients. The gear scene represents their operations (work ethic), their mind (creativity) and a refresh to their old logo (their original logo portrayed bulky gears.) Lastly, the final scene is an explosive reveal of unity, modernism, and shine. Welcoming a fresh new look for all their new presentations, sizzles, and online content. Surprisingly, this project won 11 media awards: Award of Distinction/Silver, Communicator Awards. 1 Silver, MUSE Creative Awards. 1 Gold, Vega Awards. 1 Gold, NYX Awards. 1 Platinum, Viddy Awards. 1 Platinum, Hermes Creative Awards. 1 Platinum, 1 Gold, AVA Digital Awards. 1 Platinum, 1 Golds MarCom Awards. 1 Platinum, DotComm Awards.
Music and Sound Design: Box of Toys Audio Motion Designer: David Szmit Editor: Ryan DeCarlo, Christian Conyers Creative Director / 3D artist / Compositor: Ryan DeCarlo Executive Director: Athena Maroulis Client: The Content Collective Produced at Omnicom Media Group
Omnicom Media Group: Halloween Promo
While I'm not a big fan of 80's slasher films, the rest of my team at Omnicom was and I saw this as an opportunity for some fun. To celebrate Halloween, we produced a promo to honor this classic genre and the infamous jump scare and dolly zoom techniques while trying to maintain a PG viewership. Concept: To keep the promo PG, I referenced numerous children's books and found a handful of rhythms. We figured this would also be the easiest way to build a story in a short amount of time quickly. Additionally, the montage of quick cuts tells the story of a girl in the woods running from the Kreen. Why else would a laptop be in the woods?! This montage helped set up the dolly zoom suspense too. The centerpiece was a laptop because we realized everyone had one common connection - working off their OMG laptops. Initially, Kreen's costume wasn't working on set, so we pivoted to 3D and concentrated heavily on timing and audio. Due to time and budget, we also simplified the video into one dolly zoom. Techniques: In addition to the jump scare technique, we wanted to play with the dolly zoom. Location: We visited Motion Hub, a workspace I created in Upstate, NY, and found a perfect 80's style backdrop. We set up our equipment, turned on the fog machine, and worked throughout the night.
Music and Sound Design: Chrisitan Conyers Motion Designer: David Szmit, Ryan DeCarlo Editor: Christian Conyers Title Design: David Szmit Creative Director / 3D artist / Compositor: Ryan DeCarlo Executive Director: Athena Maroulis Produced at Omnicom Media Group
Omnicom Media Group: Omni Platform
Omni, Omnicom’s industry-leading operating system, is a suite of proprietary applications that can integrate with clients’ first-party data and technology to deliver an unprecedented level of marketing orchestration. Omni improves efficiency and effectiveness by creating an environment where you can leverage the same data across workflow, insights, planning, activation, reporting, attribution, and optimization. I was tasked with the opportunity to produce a video for Omni to help clients visually understand its capabilities. Together with this video, Omni relaunched with a fresh look.
Motion Designer: Lisa Reid, David Szmit, Ryan DeCarlo Music: Chrisitan Conyers VO: Maya Tuttle Editor: Christian Conyers Creative Director / 3D artist: Ryan DeCarlo Executive Director: Athena Maroulis Produced at Omnicom Media Group
Creative Director / Director
Every iconic brand has an origin story. A clothing line that may dominate today’s department stores may have started as a small business run out of a fledgling fashion designer’s living room. While launching a clothing line is challenging, thanks to eCommerce and online marketing, it just might be possible to turn a brand that began in a small online store into a clothing brand that’s beloved nationwide. You never know. MODEFIT is a boutique clothing line from Los Angeles. It is a line of hoodies, t-shirts, and shorts that flatteringly accents someone’s curves. They targeted a young demographic in LA, who tend to be style-conscious and receptive to online marketing and word of mouth. We started the brand awareness with a soft launch, using Instagram as our leading platform, along with Instagram influences which were happy to promote new fashion trends in exchange for products. We kept production simple and low budget. We shot at Motion Hub in an old car garage, rented a fog machine and mannequin, and borrowed weights from the local Golds Gym. We consolidated 5 hours of footage into a :30-second spot but leveraged all the content into still imagery and 3-5 second clips. I attached my 20mm prime lens to a Sony a6300 on a FLYCAM 3000 Handheld Video Camera STABILIZER outputting 4k 30fps to Log3. Edited in Adobe Premiere Pro, color graded in Davinci, and Adobe After Effects for motion graphics.
Assistant: Max Gust Actor: Derek Preciado Music: Gregory Allen Director / Cinematographer / Editor: Ryan DeCarlo Produced at Motion Hub
Creative Director / Director
Pegasus Short Film
Best Experimental at Los Angeles Cinema Festival of Holywood and Official Selection at The Block Film Festival I created a short film utilizing skills and techniques I've acquired working as a designer and simply watching movies. 95% of my time is spent designing in Photoshop and AfterEffects but rarely behind the lens of a camera. I bought a Digital Camera (Sony 6300) and some production equipment from B&H. Pegasus is my first attempt at using my new equipment. My goal was to create a short film that was creepy, mysterious, and cool. I'm making four films under one storyline. Each film will be classified as a different genre to help me learn new techniques. Each film will have its own style while incorporating its predecessor. Produced at Motion Hub
Director: Ryan DeCarlo Actress: Vanessa Bisono Mix Engineer: Brian Chirlo Audio Tracks: JM Scherf & Tenacious Orchestra 3D Modeling: Ekene Nwokeke, Ryan DeCarlo Concept / Design / 3D Artist / Cinematography / Lightening / Edit / Composite: Ryan DeCarlo
Omnicom Media Group: Holiday Promo
"Come Together" is a piece that examines the details of our difference in an elegant, abstract way. The objects represent myriad cultures, countries practices. We come together in one united symbol of unity, a ring, a wreath of peace and good tidings. During a time of isolation and remote working, we asked ourselves, "How can we show unity in a global company when everyone is physically separated?" We realized everyone had one common connection - working off their OMG laptops. Also, from a technical perspective, we experimented with the idea of merging stop-motion and 3D animation together, seamlessly. This also worked with the concept of "unity" by unifying two different techniques. Surprisingly, this project won 8 media awards: 1 Silver, MUSE Creative Awards. 1 Gold, Vega Awards. 1 Gold, NYX Awards. 1 Platinum, Viddy Awards. 1 Platinum, Hermes Creative Awards. 1 Gold, AVA Digital Awards. 1 Golds MarCom Awards. 1 Platinum, DotComm Awards.
Stop-Motion: David Szmit Motion Designer: David Szmit Music: Chrisitan Conyers Editor: Christian Conyers Creative Director / 3D artist: Ryan DeCarlo Executive Director: Athena Maroulis Produced at Omnicom Media Group
Contact me to view.
Riot Games: Valorant
Contact me to view.
Ryan DeCarlo's career began on the gritty streets of New York City. He freelanced for Showtime, VH1, Razorfish, The Mill, MPC, and Nice Shoes, to name a few. He then headed to sunny Los Angeles, designing the main titles for movie trailers, including Iron Man 2, Tron 2, Alice in Wonderland, and District 9 for Create (an entertainment marketing agency).
After gathering recognition, he headed home to New York—eventually becoming a creative director at Omnicom Media Group. Producing award-winning work and helping win multi-million-dollar contracts.
Following Omnicom, he opened MotionHub, a creative workspace with a 33-acre farm near Albany, NY. A space where setting toys on fires, throwing paint on walls, and walking on water are permitted (for production, of course). And ultimately, a hub for innovative, transdisciplinary creative projects, enabling all stages of creative activity, from concept through production and research.
Ryan is a problem solver, director, and designer. He is a hands-on leader passionate about disrupting the status quo through visual design and technology and allowing the team to have fun!
Ryan still believes there are better ways to design vacuums.
Skill sets include Premiere Pro, After Effects, Photoshop, Illustrator, Audition, Cinema 4D, X-Particles, Redshift, Davinci Resolve, Tabletop Shooting, Greenscreen Shooting, and Interview Shooting. Unreal VR, Figma, and AdobeXD (Novice).
Roles include Creative Director, Art Director, Motion Designer, Editor, Compositor, 3D Artist, Concept Artist, and Style-frame Artist.
Agencies include Digitas, WPP, Razorfish, Omnicom Media Group, Hogarth, Rapp, and JWT. Networks include FX, BBC, VH1, Showtime, MTV, Starz, and CBS. Studios include MPC, The Mill, Imaginary Forces, Framestore, Los York, Stun, Unknown, We Are Royal, Media Monks, King and Country, the Famous Group, and Chapeau Studios to name a few.
Clients include Apple, Spotify, Riot Games, Facebook, Microsoft, Nike, PlayStation, NFL, MLB, Google, Super Bowl 50, Motorola, BMW, HP, AT&T, US Army, Bravo, FX, NBCUniversal, HBO, Netflix, Nissan, Instagram, Gerber, Mercedes, FORD, Subway, Pepsi, Grammys, Snapchat, O'real, Marc Ekco, Nautica, ESPN, CBRE, Poise, Calvin Klein, Osenboye, Juicy Couture, Hyundai, Almay, Hard Rock Cafe, Viagra, Nintendo, 711, The Simpsons, Art Directors Club, and 20+ Feature Film Trailers (Disney, Warner Brothers, Sony, and Columbia Pictures).
MOTION HUB / FREELANCE
Founder / Creative Director / Designer
New York / Los Angeles
• Oversee all creative development for video and 360 campaigns.
• Manage client relationships, schedules, and budgeting.
• Execute proposals, pitch concepts, and brand strategies.
• Work alongside the team as director/art director/editor/motion designer/animator (IC)
OMNICOM MEDIA GROUP
Creative Director of Video
• Led, mentored, and built an agile team of junior motion designers, editors, and web developers.
• Create and implement a workflow management system for the video department.
• Work independently and collaboratively to manage multiple assignments, monitor deadlines, schedule, hire freelancers and assign work to specified team members.
• Collaborate with clients to develop videos for various platforms, including web, industry events, and social media platforms,
to support marketing and sales initiatives.
• Work alongside the team as director/art director/editor/motion designer/animator (IC)
Art Director / Senior Motion Graphic Artist
New York / Los Angeles
• Execute 2D/3D design and animation of motion graphics for multiple theatrical and broadcast campaigns, including trailers, main title designs, graphics packages, and network branding initiatives. Networks include FX, BBC, VH1, Showtime, MTV, Starz, CBS, HBO, NBC, ESPN, and Netflix.
• Collaborate with clients to develop and animate creative concepts and layout solutions for various on-air or off-air programs and brands. Clients include Google, Apple, Nike, Motorola, Ford, NFL, Nautica, NCAA, Disney, and AT&T. Studios, including MPC, The Mill, Imaginary Forces, Framestore, Los York, Buster, and Troika, to name a few.
• Conceptualize and design animations and campaign assets for various platforms, including web, mobile, physical products, and all social media platforms, to support editorial, marketing, and sales initiatives.
• Work independently and collaboratively to manage multiple assignments, schedule, and assign work to specified team members. Lead, mentor,
and develop a team of junior designers.
• Directed my first short film called "Pegasus," which received "Best Experimental" at the Los Angeles Cinema Film Festival in 2017 and was
featured in VoyageLA magazine.
• Additional experience: Budgeting, scheduling, location scouting, permits, casting, tabletop photography, and directing.
Motion Graphic Artist / Editor
• Helped execute the first-ever customizable mobile phone to hit the market with Motorola’s Motomaker.com; received industry recognition for Motorola with 1 One Show, 2 Webby, and 2 New York Design Awards.
• Developed and animated scenes for Nice Shoes’ 3D stereoscopic film “Found,” which helped launch “Versus” (a series of short films). Recognized in numerous festivals and magazines, including Dexigner, Source Creative, and Stash Magazine.
CREATE ADVERTISING GROUP
Motion Graphic Artist
• Executed 2D/3D design and animation for theatrical campaigns, including trailers, teasers, and spots. Main title designs and
graphics for theatrical trailers include Iron Man 2, Tron 2, Alice in Wonderland, District 9, and more.
• Received industry recognition for District 9 with a Key Art and Golden Trailer award, Alice in Wonderland and Iron Man 2 with
Golden Trailer award nominations, and Tron 2 featured in Computer Art Magazine.
• Designed style frames and graphics for theatrical, television, and home video spots such as main titles, cards, end tags, and transitions.
• Film studios include Disney, Sony Pictures, Universal, and Columbia Pictures.
TCC Rebrand, Award of Distinction/Silver, Communicator Awards, OMG, NY
TCC Rebrand & OMG Holiday Video, 2 Silvers, MUSE Creative Awards, OMG, NY
TCC Rebrand, 1 Gold, Vega Awards, OMG, NY
TCC Rebrand & OMG Holiday Video, 2 Golds, NYX Awards, OMG, NY
TCC Rebrand, 1 Platinum, Viddy Awards, OMG, NY
TCC Rebrand, 1 Platinum, Hermes Creative Awards, OMG, NY
TCC Rebrand & OMG Holiday Video, 1 Platinum, 1 Gold, AVA Digital Awards, OMG, NY
TCC Rebrand & OMG Holiday Video, 1 Platinum, 2 Golds MarCom Awards, OMG, NY
TCC Rebrand & OMG Holiday Video, 2 Platinum, DotComm Awards, OMG, NY
Became a Creative Director.
Voyage LA Magazine, February Edition, Los Angeles
Pegasus (Short Film), Best Experimental, Los Angeles Cinema Film Festival, LA
Pegasus (Short Film), The Block Film Festival, Utah
HP, Best Branding B2B Campaign Finalist, Digiday, Rapp, NY
Best of ShowReels, Premium Beats, Canada
MotoMaker X, 2 Webby Awards, Digitas, NY
MotoMaker X, 1 One Show Award, Digitas, NY
MotoMaker X, 2 New York Design Awards, Digitas, NY
Timex (Ecko Unlimited and Nautica), Dexigner Recognition, NiceShoes, NY
Verses Short Films, Stash Magazine Recognition, NiceShoes, NY
Verses Short Films, SourceEcreative Recognition, NiceShoes, NY
Verses Short Films, Big Apple Film Festival, NiceShoes, NY
ShowReel 2011 (RYDE), MotionSickness Recognition, London
ShowReel 2011 (RYDE), Strictly ShowReels Recognition, Germany
ShowReel 2011 (RYDE), COMPUTER ART Magazine, December Edition, England
Iron Man 2, Golden Trailer Award Nominee, Create Advertising, LA
Alice in Wonderland, Golden Trailer Award Nominee, Create Advertising, LA
District 9, Key Art Award, Create Advertising, LA
District 9, Golden Trailer Award, Create Advertising, LA
Sketcher (Teaser), Best of Motion Graphics, Adobe Awards, NY
Best of 2008: Thesis, School of VISUAL ARTS, NY
Graduated from School of VISUAL ARTS, NY
Good Times (Short Film) supervised by Bob Giraldi, Art Directors Club Recognition, NY
Top 15 with Honors, School of Visual Arts, NY
Red Rock, 1st Place 3D Traditional/Sculpture, Alfred State College Gallery Art Committee, NY
Why Baseball, 2nd Place: Best Animation in Film/Video, Capital Region Media Arts Festival, NY
Why Baseball, 2nd Place: Best Sound in Film/Video, Capital Region Media Arts Festival, NY
Why Baseball, Honorable Mention in Film/Video, Capital Region Media Arts Festival, NY
Graduated from Schenectady High School, NY
NYSSSA, Awarded Residency, NY
Johnny’s Dream, 2nd Place: Best Sound in Film/Video, Capital Region Media Arts Festival, NY
Johnny’s Dream, 2nd Place: Best Overall in Film/Video, Capital Region Media Arts Festival, NY
Johnny’s Dream, 2nd Place: Best Animation in Film/Video, Capital Region Media Arts Festival, NY