Client: Omnicom Media Group
Role: Creative Director, 2D/3D Motion Design
Credits:
Editor: Ryan DeCarlo, Christian Conyer
2D/3D Motion Design: Ryan DeCarlo, David Szmit
Audio: Christian Conyer
VO: Maya Tuttle
The timing couldn’t have been better! The video launched alongside Omni’s full visual refresh, so it became a key piece in showcasing the platform’s new look and upgraded capabilities. Omni is Omnicom’s powerful operating system, built to integrate seamlessly with clients’ first-party data and streamline everything from planning to activation and optimization. My goal was to create a video that helped clients see what Omni could really do. It was a great chance to take something complex and make it feel clear, approachable, and genuinely useful.
I originally pitched a fully 3D animated concept, but with a tight timeline and budget, I made a strategic pivot by shifting about 70% of the animations to 2D. It gave us the flexibility we needed for fast turnarounds and last-minute tweaks without losing the core vision. Honestly, I love motion design, and working in 2D actually helped the system sync more naturally with the brand’s refreshed look.
As part of the brand refresh, I designed a set of scalable, motion-ready icons that could adapt across platforms, everything from presentations to product videos. These weren’t just one-offs, they were built to slot seamlessly into a larger motion system, making the brand more flexible and future-proof across all outputs.