The Content Collective was in need of a fresh look. Once we refined their brand and logo, we developed a motion graphic template and a full 3D intro. The goal was to reveal their rebrand in TCC's 2021 Sizzle Reel. Concept: The small spheres that form their logo represent each of their clients. The gear scene represents their operations (work ethic), their mind (creativity) and a refresh to their old logo (their original logo portrayed bulky gears.) Lastly, the final scene is an explosive reveal of unity, modernism, and shine. Welcoming a fresh new look for all their new presentations, sizzles, and online content. Surprisingly, this project won 11 media awards: Award of Distinction/Silver, Communicator Awards. 1 Silver, MUSE Creative Awards. 1 Gold, Vega Awards. 1 Gold, NYX Awards. 1 Platinum, Viddy Awards. 1 Platinum, Hermes Creative Awards. 1 Platinum, 1 Gold, AVA Digital Awards. 1 Platinum, 1 Golds MarCom Awards. 1 Platinum, DotComm Awards. Music and Sound Design: Box of Toys Audio Motion Designer: David Szmit Editor: Ryan DeCarlo, Christian Conyers Creative Director / 3D artist / Compositor: Ryan DeCarlo Executive Director: Athena Maroulis Client: The Content Collective Produced at Omnicom Media Group
Edit 01: Guilty As Charged
Edit 02: Performance Made Us
Edit 03: Trouble Brewing
There wasn't a budget to hire a Houdini artist, and x-particles added a new feature called FluidFx that gives a water-like behavior to simulations. We went through several caches, the logo abruptly changed towards the end of production, and we managed remotely. Process: animatic in Premiere Pro, rendered locally in C4D/Redshift, composited in After Effects, and color-graded in Davinci. Music and Sound Design by Box of Toys Audio. - Thank you, guys!